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Dennis Brown
For AEs, SDRs and new sales managers who want to lead

Your team isn't performing. And it's all on you. It doesn't have to be.

90 days to stronger leadership habits, 10–20% higher team productivity and 10–15% lower turnover. Without learning leadership the hard way.

Better Leaders. Stronger Teams. 10–20% Higher Productivity.

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Why aren'tmy people performing?

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10–20%Target increase in team productivity
10–15%Target reduction in turnover
90daysTo stronger leadership habits
20Digital trainings
Does this sound like you?
You were promoted because you were great at your job. Nobody taught you how to lead people.
01

You carry the team on your shoulders

Putting out fires and doing work your people should be handling.

02

Accountability feels like a trade-off

You want good relationships. You also need results.

03

Same conversations, same results

You coach, you repeat expectations, nothing changes.

You can't solve it by working harder.
You need a different set of skills.

The 3R Leadership Framework™

Three principles.In this order. Every time.

01

Relationship

“Can my people trust me?”

Build trust, strengthen connections and inspire your team.

02

Relevance

“Do they know why their work matters?”

Create purpose, clarity and accountability.

03

Rigor

“Do we deliver, consistently?”

Develop consistency, improve performance and drive results.

Build the Relationship. Make it Relevant. Raise the Rigor. → Results.

The 90-day experience

Practical.Applied. Measurable.

No complicated theories. No overwhelming schedules. Investment is discussed on the fit call.

Apply now →
Learn

20 self-paced digital trainings

Leadership mindset, the 3R Framework and coaching in action.

Apply

Downloadable Application Labs

Use what you learn with your real team, the same week.

Engage

Live leadership webinars

Work through the challenges you're facing right now.

Grow

Optional 1:1 coaching with Dennis

Private sessions on your specific situation.

By application
Dennis Brown
Dennis BrownFounder, Brown & Associates Consulting · Creator, 3R Leadership Academy™
Hey, I'm Dennis Brown

I've made the leadership mistakes. Learned the hard lessons. Now I help other leaders avoid them.

Over a decade leading, coaching and developing people in Fortune 50 companies and the nonprofit sector. I started in sales, got promoted, and discovered the hard way that being great at your job doesn't make you great at leading people.

I struggled with accountability, delegation and difficult conversations, until I learned to lead differently: understand people, build trust, coach instead of manage. That's the 3R Framework, and the Academy exists so you don't have to learn it the hard way.

Great leadership isn't just about getting results through people. It's about developing people who can achieve results.
Lines leaders quote back to Dennis

Leadership,in one sentence.

“

People may respect your title, but trust is what earns you their commitment.

Relationship
“

If everything falls apart when you're not there, you've built dependency, not leadership.

Delegation
“

Accountability without development creates frustration. Development without accountability creates complacency.

Rigor
“

Your leadership shouldn't cost you your health, your family or your peace.

Personal growth
“

Stop measuring your leadership by how much you accomplish. Start measuring it by how much your people grow.

Growth
“

The culture you create is shaped more by what you consistently allow than by what you occasionally say.

Culture
Questions

Before you apply.

Who is the Academy for?

Aspiring, newly promoted and experienced sales leaders: AEs and SDRs about to step into leadership, first-time managers and frontline supervisors.

How much time does it take?

Self-paced trainings of 20 to 25 minutes, plus Application Labs built around conversations you're already having with your team. 90 days, on your schedule.

How is this different from other leadership training?

Most training teaches concepts. The Academy makes you practice them with your real team, with live webinars and optional coaching to back you up.

What's the guarantee?

Complete the Academy and the required Application Labs and still need help applying it? You get additional coaching and a personalized 30-day development plan at no extra cost.

BECOME THE LEADER YOUR TEAM NEEDS · BECOME THE LEADER YOUR TEAM NEEDS ·
Ready?

Better leadershipstarts with you.

Start your leadership transformation →Leading a sales org? Corporate training →
Build the Relationship. Make it Relevant. Raise the Rigor.